Marketing Lead

Mano is seeking a strategic Marketing Lead to oversee marketing and digital strategy, drive customer acquisition and retention, strengthen brand positioning, and deliver measurable growth across its stores and app. The role requires developing integrated campaigns, leading events and product launches, managing PR, analyzing performance, and mentoring team members.

Responsibilities

• Develop and execute marketing strategies and annual plans aligned with business goals.
• Manage integrated marketing campaigns across Mano stores and the app to drive sales.
• Execute consumer initiatives across traditional media, social media, email, and digital platforms.
• Lead marketing events, product launches, and customer engagement initiatives.
• Coordinate PR activities, manage media relationships, and increase brand and app awareness.
• Evaluate marketing performance using sales results, consumer feedback, publicity value, and engagement metrics.
• Mentor and develop marketing team members.

Requirements

• University degree, preferably in Marketing or a related commercial field; relevant certifications are an advantage.
• Strong strategic thinking and understanding of market insights, audience targeting, and segmentation.
• Knowledge of SEO, PPC, and SEM.
• Strong data analytics skills.
• Experience managing partnerships with agencies, vendors, and influencers.
• Excellent communication and stakeholder management skills.
• Strong digital marketing experience across multiple channels.
• Proficiency in marketing budget creation and management.
• Confidence, leadership ability, and willingness to challenge the status quo.

How to Apply 📧 Apply via: hr@mano.ng Use Marketing Lead as the email subject.