Marketing Manager, AI and Lifecycle

Marketing Manager, AI and Lifecycle

Rove Next is a premium line from Rove Concepts, a Vancouver-based modern furniture brand. This role involves building a marketing function from the ground up, focusing on email and lifecycle marketing with a strong emphasis on AI integration.

Responsibilities

• Own email and lifecycle marketing for Rove Next, including campaign calendar, flows, segmentation, deliverability, and list health.
• Ensure quality control on all content that ships, including copy, creative, link destinations, offers, and regional versions.
• Integrate AI into daily work to improve efficiency and results.
• Collaborate with the lifecycle and email team, designers, and external ads partner.
• Translate marketing results into plain business language.

Requirements

• 5+ years in e-commerce or DTC marketing with real ownership of email and lifecycle.
• Experience with Klaviyo or a comparable ESP.
• Evidence of building with AI rather than assigning it.
• Native-level English (written and spoken).
• Strong attention to detail and ability to catch errors before they ship.

Salary $3,500 to $4,500 USD per month depending on experience.

How to Apply Send your CV to [talent@rovenext.com]. In a few lines, tell us two things: one AI workflow or automation you built yourself in a real business, and one time you caught something before it shipped. Also include a short voice note introducing yourself and what you'd want to know before writing your first email for us.