Head of E-Business (B2C – Osusu)

Pack'N'Pay is seeking a Head of E-Business (B2C – Osusu) to lead digital growth and B2C marketing initiatives for Osusu in Port Harcourt. The role involves driving brand visibility, customer acquisition, engagement, and revenue through strategic digital campaigns and team leadership.

Responsibilities

• Develop and execute marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Lead digital campaigns across social media, paid advertising, SEO, email, and SMS.
• Drive app downloads, customer registrations, purchases, and repeat transactions.
• Manage influencer, affiliate, referral, and partnership programmes.
• Oversee content strategy, social media, and brand positioning.
• Lead the E-Product and Marketing teams, monitor performance, and manage budgets.
• Analyse campaign results and provide regular performance reports.

Requirements

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Media, or related field.
• 2–3 years of experience in digital, growth, brand, or e-commerce marketing.
• Experience leading a marketing team or managing cross-functional projects.
• Proven experience in digital marketing, paid advertising, influencer marketing, and customer acquisition.
• Strong understanding of e-commerce, customer behaviour, conversion, and retention.
• Experience with analytics, CRM, and marketing performance tools.
• Excellent leadership, communication, and analytical skills.
• Experience in e-commerce, fintech, FMCG, or retail is an added advantage.

How to Apply 📧 Apply via: hr@packnpay.com.ng Use Head of E-Business (B2C – Osusu by Pack'N'Pay) as the email subject.