Social Media Manager / Digital Marketing Specialist

Role Overview

Codelabprojects Nigeria Limited is seeking an experienced, strategic, and results-driven Social Media Manager / Digital Marketing Specialist to lead the company's social media presence, digital marketing activities, lead generation, customer acquisition, and online sales initiatives.

Responsibilities

• Develop and execute comprehensive social media and digital marketing strategies aligned with the company's business and revenue objectives.
• Manage and grow the assigned social media platforms, ensuring consistent, professional, and engaging brand communication.
• Develop and coordinate high-quality content across social media, websites, email, and other digital channels.
• Create and manage digital marketing campaigns designed to increase brand awareness, engagement, lead generation, and customer acquisition.
• Monitor social media trends, audience behaviour, competitors, and emerging digital marketing opportunities.
• Develop and implement content calendars and ensure timely execution of campaigns and promotional activities.
• Collaborate with graphic designers, content creators, sales teams, and other departments to produce effective marketing materials.
• Maintain consistent brand positioning, messaging, tone, and visual identity across all digital platforms.
• Explore and implement new digital channels, tools, and strategies that can improve the company's online visibility and market reach.
• Develop and implement strategies for generating qualified leads through social media, digital campaigns, email marketing, online platforms, and other channels.
• Identify potential customers and proactively develop opportunities for customer acquisition.
• Convert social media engagement, website traffic, campaign responses, and online enquiries into qualified business leads.
• Work closely with the sales and business development teams to nurture leads and improve conversion rates.
• Conduct outbound cold calls to prospective customers when required as part of lead generation and sales activities.
• Follow up with prospects through calls, email, social media, WhatsApp, and other approved communication channels.
• Present the company's products and services professionally while identifying customer needs and recommending appropriate solutions.
• Maintain accurate records of leads, prospects, follow-ups, conversions, and customer interactions using the company's CRM or ticketing systems.
• Develop creative and practical ideas for increasing sales, customer acquisition, and revenue through digital channels.
• Monitor lead-to-customer conversion and identify opportunities to improve the overall sales funnel.
• Plan, execute, and monitor paid and organic digital marketing campaigns across relevant platforms.
• Track campaign performance, lead generation, conversion rates, engagement, website traffic, and other relevant KPIs.
• Analyse marketing data and provide actionable recommendations to improve campaign performance and return on investment.
• Use relevant digital marketing and analytics tools to monitor performance and audience behaviour.
• Conduct competitor and market research to identify new opportunities for growth.
• Prepare regular digital marketing and lead-generation reports for Management.
• Test different content, messaging, campaigns, and customer acquisition approaches to determine what generates the best results.
• Continuously optimize marketing strategies based on data, customer feedback, and business performance.
• Respond professionally and promptly to customer and prospect enquiries across digital platforms.
• Build and maintain strong relationships with prospects, customers, online communities, and strategic audiences.
• Monitor comments, messages, reviews, mentions, and other customer interactions across digital platforms.
• Identify customer concerns, feedback, and market trends and communicate relevant insights to Management.
• Support the development of campaigns that improve customer retention, referrals, repeat business, and brand loyalty.
• Represent the company's brand professionally across all customer-facing digital channels.

Requirements

• Bachelor's Degree or Master's Degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Communications, Information Technology, or a related field.
• Minimum of 5 years proven professional experience in social media management, digital marketing, sales, business development, customer acquisition, or a closely related role.
• Proven experience generating qualified leads and converting leads into sales.
• Demonstrable experience developing and executing digital marketing strategies with measurable business results.
• Proven experience managing professional social media accounts and driving engagement.
• Strong understanding of digital marketing tools, analytics, and campaign performance tracking.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

How to Apply

send their CV to: hr@codelabprojects.com using "Social Media Manager / Digital Marketing Specialist – Abuja" as the subject of the email.