Senior Paid Media Strategist (Freelance)

Current is seeking a freelance Senior Paid Media Strategist to support their growing media team. This role involves driving campaign performance through reporting, insights, optimization, and execution across channels such as Meta and Google Ads. You will work closely with media leadership to turn data into clear recommendations and help scale paid media operations across client accounts.

Responsibilities

• Build weekly and monthly client reports with clear, executive-ready insights
• Analyze campaign performance trends and identify optimization opportunities
• Combine data from multiple sources into actionable recommendations
• Maintain dashboards, scorecards, and recurring reporting processes
• Translate performance data into clear stories for internal and client audiences
• Launch, manage, and optimize campaigns across Meta and Google Ads
• Support paid social, paid search, audience targeting, and testing strategies
• Recommend changes to improve performance across creative, targeting, and budget allocation
• Monitor pacing, delivery, and overall campaign health
• Assist with media planning, budget allocation, and performance forecasting
• Identify trends, anomalies, and optimization opportunities across channels
• Translate complex data into clear, executive-ready recommendations
• Build reports, dashboards, and performance summaries for internal and client audiences
• Support campaign QA and ongoing performance monitoring
• Partner with media leadership on client priorities and strategic initiatives
• Support presentation development and planning efforts
• Collaborate cross-functionally with strategy, creative, analytics, and production teams
• Contribute to process improvements and operational efficiencies within the media function

Requirements

• 5+ years of paid media / performance marketing experience
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong analytical and reporting skills
• Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills
• Ability to work independently while collaborating closely with cross-functional teams

Salary The anticipated hourly rate range for this role is $65–$80/hour, depending on experience, skill set, and relevant paid media expertise.

How to Apply https://weworkremotely.com/remote-jobs/current-senior-paid-media-strategist-freelance