Digital Marketing & Google Ads / AI Search Specialist

Digital Marketing & Google Ads / AI Search Specialist

Logicstics is seeking an experienced Digital Marketing & Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. This role involves managing and optimizing Google Ads campaigns, conducting keyword research, developing SEO strategies, and improving AI search visibility across platforms like ChatGPT and Google AI Overviews.

Responsibilities

• Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing
• Conduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pages
• Monitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metrics
• Develop and execute organic SEO strategy
• Perform technical, on-page, local, and off-page SEO
• Identify content and keyword opportunities based on search intent
• Improve rankings for high-value international moving and logistics searches
• Develop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platforms
• Create content strategies designed for both traditional search engines and AI search
• Work with developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEO
• Build dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROI
• Identify new digital channels and lead-generation opportunities
• Use AI and automation tools to improve marketing research, content workflows, analysis, and campaign performance

Requirements

• 3+ years of hands-on digital marketing experience
• Demonstrable results managing Google Ads campaigns
• Strong SEO knowledge
• Strong analytical skills
• Excellent written English
• Experience working independently in a remote environment
• Ability to manage projects and meet deadlines without constant supervision
• Comfortable learning and testing emerging AI marketing technologies

How to Apply Interested candidates should submit their resume and complete the required video interview as part of the application process. https://weworkremotely.com/remote-jobs/logicstics-digital-marketing-google-ads-ai-search-specialist