Marketing Lead

Marketing Lead

Tita'ar is a sales engine that actively drives sales on a creator's behalf. The Marketing Lead owns the brand, content, go-to-market (GTM) strategy, and campaign execution that makes this claim real. You will be the chief storyteller for the brand, responsible for crafting, communicating, and sustaining the long-term Tita'ar narrative. You are directly accountable for spearheading market entry, positioning the brand competitively through compelling storytelling, and building the creator supply the business depends on.

Responsibilities

• Brand & Content Strategy
• Campaign Management & Paid Acquisition
• Social Media & Digital Presence
• Creator & Merchant-Facing Campaigns
• Team Leadership & Collaboration

Requirements

• Experience across market entry specialisation, go-to-market strategy, partnerships, campaign management, SEO, long-term brand storytelling, and content writing, ideally with some team leadership experience.
• Strong analytical skills with a proven track record of using data to inform marketing decisions, manage budgets, and measure ROI.
• Demonstrated ability to analyze market trends, evaluate competitors, and adapt growth tactics rapidly in an early-stage environment.
• Comfort owning both brand-building and hands-on execution in an early-stage environment; this is a builder role, not a strategy-only seat.
• Design or paid social/ads experience is an advantage but not required.
• Familiarity with tools such as Figma or a comparable design tool, CapCut or similar video editing software, Meta Business Suite, and a social scheduling tool.

How to Apply To apply, please send an email to kayode.taiwo@titaar.com with your Resume/CV, portfolio (if available), and a 200–400 word document outlining your approach to telling and selling the Tita'ar story.