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Marketing Manager
Elite Logistics & Development Services Limited · Nigeria
Salary
Undisclosed
Location
Nigeria
Posted
2 weeks ago
Required skills
Marketing strategyCampaign managementGoogle AnalyticsGoogle AdwordsContent creationSocial media marketingBudget managementEmail marketingLead generationCopy writing
About the role
Marketing Manager
Elite Logistics & Development Services Limited is seeking a flexible and versatile Marketing Manager to drive growth through inbound sales channels and build a strong brand presence across online and offline platforms.
Responsibilities
- Develop and execute marketing strategies to drive qualified traffic and increase brand awareness
- Deploy and manage successful marketing campaigns from ideation through execution
- Manage organic and paid acquisition channels including content creation, PPC campaigns, social media, and lead generation
- Create valuable and engaging content for website and blog
- Build strategic partnerships with industry players, agencies, and vendors
- Prepare, monitor, and allocate marketing budgets on quarterly and annual basis
- Oversee and approve all marketing materials (banners, brochures, case studies, etc.)
- Measure and report on campaign performance against established goals
- Analyze consumer behavior and optimize email and advertising campaigns
Requirements
- BSc or MSc Degree in Marketing or related field
- Demonstrable experience in marketing with a strong learning attitude
- Proven experience in identifying target audiences and leading multi-channel campaigns
- Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends)
- Experience setting up and optimizing Google Adwords campaigns
- Strong numerical literacy and ability to work with metrics and spreadsheets
- Good aesthetic sense and excellent copywriting skills
- Up-to-date with latest trends and best practices in online marketing
Salary
Not specified
How to Apply
No application instructions provided in the posting.
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