Digital Marketing Executive

We are seeking a versatile Digital Marketing Executive to manage PGE Travels and Education Consulting's online presence, develop strategic digital marketing campaigns, and drive brand awareness and conversions across multiple platforms.

Responsibilities

• Develop and implement strategic digital marketing plans across Google, Meta, LinkedIn, and other platforms
• Create and publish engaging content (text, image, video) daily across all company social media profiles
• Produce and edit marketing videos, reels, and promotional visuals
• Design high-quality graphics and creatives for campaigns, promotions, and product launches
• Manage and grow social media pages (Instagram, Facebook, X, LinkedIn, TikTok)
• Conduct audience research and monitor trends for relevant content creation
• Plan and execute email marketing campaigns with clear CTAs and conversion focus
• Monitor and manage Google Ads, Meta Ads, and other paid campaigns for ROI and lead generation
• Track and analyze digital performance metrics using Google Analytics, Meta Business Suite, and reporting dashboards
• Collaborate with internal teams to ensure message consistency
• Manage landing pages, pop-ups, and lead capture tools
• Optimize website and content for SEO and user experience (UI/UX)

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Media, or related field
• 1–2 years hands-on experience in digital marketing
• Strong portfolio of video editing, content creation, and graphic design work
• Proficiency in Canva, Adobe Premiere Pro, Final Cut, Photoshop, Figma, or similar tools
• Proven ability to manage social media pages with measurable results
• Strong knowledge of SEO best practices, keyword research, and on-page optimization
• Experience running Google Ads and Meta Ads with campaign budgeting
• Excellent communication skills and attention to detail
• Experience in tech, travel, or ed-tech sectors is a strong plus

Salary Competitive salary based on experience

Benefits

• Competitive salary (based on experience)
• Opportunity to work in a fast-growing, impact-driven organisation
• Creative freedom to shape brand presence across digital platforms
• Access to travel discounts and global exposure