Director of Media Strategy & Activation (Paid Media)

Dropbox is seeking a Director of Media Strategy & Activation to lead the company's total media investment, combining performance and brand strategies into a unified approach. This role involves managing the full media portfolio across multiple channels, integrating brand and performance marketing, and building a strong operating model with internal and external teams.

Responsibilities

• Build and own Dropbox's media strategy across brand and performance.
• Manage Dropbox's full media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels.
• Align reach, frequency, creative strategy, and channel mix to ensure brand and performance investments reinforce each other.
• Design and run the right mix of in-house capability and agency partnership.
• Develop and execute AI-enabled workflows in the media stack.
• Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to downstream outcomes.
• Partner with Marketing Data Science on attribution, incrementality testing, and media mix modeling.
• Lead and grow a team of channel and brand media leaders.

Requirements

• 10+ years in media, performance marketing, or digital marketing with increasing scope and leadership responsibility.
• 4+ years leading teams, including hiring, coaching, performance management, and org design.
• Deep, hands-on expertise across paid channels — search, paid social, programmatic, display, video, mobile.
• Experience owning brand media alongside performance media, with working knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization.
• Track record managing significant media budgets with clear, demonstrated impact on acquisition efficiency, pipeline, or revenue.
• Experience managing agency and vendor ecosystems and building in-house capability where it creates advantage.
• Strong analytical fluency: attribution approaches, incrementality testing, MMM/MTA concepts, and unit economics (CAC, LTV, payback).
• Experience marketing across self-serve, product-led, and sales-assisted motions, and adapting programs across consumer, SMB, and mid-market segments.
• Excellent executive communication.

How to Apply