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Marketing Supervisor – DryHair & Home Care (BTL)
Ascentech Services Limited · Nigeria
Salary
Undisclosed
Location
Nigeria
Posted
3 hours ago
Required skills
BTL marketingTrade marketingField marketingCampaign planningTeam supervisionCommunicationAnalytical skillsBudget managementPOS material managementStakeholder relationship management
About the role
Marketing Supervisor – DryHair & Home Care (BTL)
Ascentech Services Limited is seeking a proactive and results-driven Marketing Supervisor to plan, coordinate, and execute below-the-line (BTL) marketing activities that drive brand visibility, consumer engagement, and sales growth.
Responsibilities
- Plan and execute BTL campaigns, including market activations, roadshows, in-store promotions, and consumer engagement activities
- Supervise and coordinate field promoters to ensure effective campaign execution
- Manage the deployment of POS materials and maintain strong brand visibility across retail outlets
- Build and maintain strong relationships with distributors, retailers, salons, and other trade partners
- Monitor competitor activities and provide market intelligence to support business decisions
- Prepare campaign reports, evaluate performance, and recommend improvement strategies
- Ensure timely execution of the marketing calendar while adhering to approved budgets
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related discipline
- Minimum of 2–4 years' experience in BTL, trade marketing, or field marketing within the FMCG industry
- Experience in DryHair Care, Home Care, or Personal Care products is highly preferred
- Strong leadership and team supervision skills
- Excellent communication, analytical, and reporting abilities
- Ability to build and maintain strong trade relationships
- Willingness to travel extensively for field marketing activities
How to Apply
Interested and qualified candidates should send their updated CV to: cv@ascentech.com.ng
📋 How to apply
Follow the application instructions in the How to Apply section of the role description above (email, phone, or link as posted by the employer).