Digital Marketing Specialist

Skylova Travel and Tours Limited is seeking an experienced Digital Marketing Specialist to manage paid advertising and digital marketing campaigns. You will plan, optimize, and monitor Google Ads and Meta advertising initiatives while driving qualified leads and improving ROI.

Responsibilities

• Plan, manage, and optimize Google Ads campaigns
• Manage Meta (Facebook & Instagram) advertising campaigns
• Conduct keyword research and negative keyword optimization
• Plan and execute email marketing campaigns
• Monitor campaign performance and provide weekly reports with actionable insights
• Continuously improve lead quality, conversions, and ROI

Requirements

• Minimum 2 years' experience managing Google Ads and Meta Ads campaigns
• Valid Google Ads Search Certification (or exceptional, verifiable high-performing campaign experience)
• Strong knowledge of campaign optimization, conversion tracking, and analytics
• Excellent communication and reporting skills
• Experience in the travel industry is an added advantage

How to Apply Send your application to career@skylovatravel.com with the subject: Digital Marketing Specialist – Skylova Travel and Tours

Include:

• CV
• Google Ads Search Certification
• One campaign case study (objective, budget, strategy, and results)
• Screenshots of a Google Ads or Meta Ads campaign you personally managed
• A 2-minute video introducing yourself and explaining one successful campaign you managed
• Answer to: Which Google Ads campaign type would you NOT recommend for generating inbound phone calls, and why?

Only shortlisted candidates will be contacted.