Head of Sales & Marketing

Head of Sales & Marketing

The Head of Sales & Marketing is responsible for leading the Company's sales and marketing activities, driving revenue growth, developing new business opportunities, strengthening customer relationships, and achieving the Company's sales and marketing objectives.

Responsibilities

• Develop and implement annual, quarterly, and monthly sales and marketing strategies aligned with the Company's business objectives and revenue targets.
• Drive the achievement of sales, revenue, profitability, and market share targets across all branches, outlets, and sales channels.
• Identify and develop new business opportunities, strategic partnerships, distribution channels, and revenue streams.
• Lead negotiations and close high-value sales contracts, corporate accounts, and strategic business partnerships.
• Develop and implement pricing, promotional, and product positioning strategies that enhance competitiveness while maintaining profitability.
• Recruit, coach, mentor, and develop the Sales and Marketing team.
• Set departmental and individual KPIs, monitor performance, and implement improvement initiatives where required.
• Design and implement sales incentive, recognition, and motivation programmes.
• Build and maintain relationships with key customers, distributors, corporate clients, and strategic partners.
• Oversee CRM activities, ensuring effective lead management, customer engagement, and sales pipeline monitoring.
• Resolve escalated customer complaints and service issues promptly.
• Develop and execute marketing campaigns across digital, traditional, outdoor, and experiential channels.
• Ensure consistent brand identity, messaging, and visibility across all customer touchpoints.
• Oversee advertising, content development, public relations, promotional activities, and brand communication.
• Conduct market intelligence, competitor analysis, customer research, and industry trend assessments.
• Analyse sales performance, customer behaviour, campaign effectiveness, and market data to support business growth.
• Collaborate with Operations, Procurement, Inventory, Finance, Engineering, and HR/Admin departments to support effective service delivery and business performance.
• Prepare and present weekly, monthly, quarterly, and annual sales and marketing reports, forecasts, budgets, and recommendations to the Managing Director.
• Develop and monitor the Sales and Marketing budget, ensuring effective use of resources.
• Represent the Company at trade exhibitions, industry events, business forums, and networking opportunities.
• Ensure compliance with Company policies, approved processes, regulatory requirements, and ethical business practices.
• Perform any other duties as may be assigned by the Managing Director in line with the objectives of the role.

How to Apply Interested and qualified candidates should send their CV via email to: eandg.tprecruiters@gmail.com using the job title and location as subject of the email.