Marketing Associate

First Excelsia is seeking a creative and result-driven Marketing Associate to support the execution of impactful marketing campaigns, digital growth strategies, and engaging brand experiences.

Responsibilities

• Develop and execute integrated marketing campaigns for product launches, collections, partnerships, events, and seasonal promotions
• Coordinate campaign timelines, creative briefs, and marketing materials
• Manage and optimize paid advertising campaigns across Facebook, Instagram, and Google
• Monitor campaign performance, track ROAS, and provide improvement recommendations
• Conduct keyword research and support SEO optimization activities
• Support influencer marketing initiatives and UGC partnerships
• Manage social media content planning, scheduling, and community engagement
• Build and manage email marketing campaigns for promotions and customer engagement
• Support CRM activities including customer segmentation and automation flows
• Compile weekly and monthly marketing reports covering all channels
• Analyze marketing data and provide actionable insights
• Conduct market research and competitor analysis
• Maintain proper documentation and organized marketing records

Requirements

• Bachelor's Degree, HND, or equivalent qualification
• Minimum 5 years work experience
• At least 3 years experience in a marketing-related role
• Strong understanding of digital marketing, paid advertising, SEO, and email marketing
• Strong communication, interpersonal, and organizational skills
• Ability to interpret marketing data and generate performance-driven insights
• Excellent time management and project coordination skills
• Creative thinking and ability to contribute innovative marketing ideas
• Ability to work in a fast-paced and collaborative environment

How to Apply

Interested and qualified candidates should send their CV and cover letter to: talentsearch@firstexcelsia.com using "Marketing Associate Application" as the subject of the email.