Head of Digital Marketing and Growth

247Bet is seeking a Head of Digital Marketing and Growth to lead the entire acquisition and growth engine ahead of the platform's August 2026 launch. This is a full-time hybrid role based in Lagos, ideal for a data-driven marketer who can balance aggressive user acquisition with disciplined economics and responsible gaming compliance.

Responsibilities

• Own digital marketing and growth strategy across the full funnel (acquisition, activation, retention, and referral)
• Lead performance marketing across paid social, search, programmatic, affiliates, and influencer channels
• Manage CRM and lifecycle marketing campaigns (onboarding, engagement, reactivation, retention)
• Build, lead, and scale the growth and digital marketing team
• Define and optimise growth metrics (CAC, LTV, ROAS, conversion, retention)
• Run structured experimentation programmes across channels, creative, and funnel touchpoints
• Partner with product on activation, onboarding, and in-product growth loops
• Manage agency, affiliate, and vendor relationships and marketing budget
• Build analytics and attribution infrastructure to measure spend and growth accurately
• Ensure compliance with advertising standards and responsible-gaming requirements

Requirements

• 7+ years in digital marketing or growth, including team leadership experience
• Proven track record scaling user acquisition profitably in consumer apps, fintech, gaming, or e-commerce
• Deep expertise in performance marketing (paid social, search, affiliates)
• Strong command of CRM, lifecycle marketing, and retention strategies
• Data-driven mindset with fluency in CAC/LTV/ROAS and funnel analytics
• Experience building and leading high-performing growth teams
• Strong understanding of the Nigerian digital and sports-betting market
• Excellent analytical and communication skills with bias for experimentation

Nice to Have

• Experience in sports betting, gaming, or high-velocity consumer products
• Familiarity with attribution, analytics, and CRM tools (Xtremepush, AppsFlyer, GA4, or equivalent)
• Experience launching a consumer product into a new market
• Network within the Nigerian creator, sports, or affiliate ecosystem

Salary

Not stated in the posting.

How to Apply

No application instructions provided in the posting. Please contact 247Bet directly for application details.