Digital Marketing Specialist

Structured Resource Business Limited is seeking a Digital Marketing Specialist to drive digital transformation and execute comprehensive digital marketing initiatives across multiple channels.

Responsibilities

• Develop and execute digital marketing strategies aligned with organizational objectives to increase customer acquisition and enhance online presence
• Plan and implement integrated campaigns across SEO, SEM, social media, email marketing, and partnerships
• Manage and optimize the brand's social media presence across Facebook, Instagram, Twitter, TikTok, and other platforms
• Create digital assets including videos, graphics, blogs, and content tailored for digital platforms
• Conduct keyword research and competitor analysis to improve search engine performance
• Monitor KPIs and analyze campaign performance using Google Analytics, SEMrush, and social media analytics tools
• Provide detailed reports on campaign performance and ROI analysis to senior management
• Monitor and respond to customer inquiries across digital platforms to foster brand advocacy
• Stay updated on digital marketing trends and identify emerging opportunities in the African market

Requirements

• Bachelor's Degree in Marketing, Digital Media, Communications, or related field
• Minimum 4+ years of digital marketing experience
• Proven track record developing and executing successful digital campaigns
• Proficiency in digital marketing tools: Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, Canva, Sprout Social
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing
• Solid knowledge of social media trends and platforms, particularly in Nigerian and African markets
• Experience creating and executing paid media campaigns
• Strong analytical skills and ability to interpret data
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Digital Marketing Institute, Google, and other relevant certifications preferred

Personal Attributes

• Results-oriented with focus on measurable business outcomes
• Adaptable to rapidly changing digital landscape
• Problem-solving mindset with creative solutions
• Proactive and self-driven

How to Apply

No application instructions provided in the posting.