Analyst - Master Brand, Marketing

MTN Nigeria seeks an experienced marketing analyst to develop and execute regional marketing campaigns, manage competitive intelligence, and track campaign performance across multiple channels.

Responsibilities

• Develop regional marketing localized campaign briefs based on regional insights and cascade national campaigns to regions
• Collate market insights and maintain regional competitive intelligence database
• Develop regional marketing tactical plans and activation initiatives for product education and uptake
• Partner with integrated marketing agencies to develop regional communication and BTL campaigns
• Support planning, coordination, and tracking of regional campaign execution across digital, OOH, traditional, and experiential channels
• Manage deployment trackers, creative material logs, and vendor schedules
• Track campaign performance metrics (reach, engagement, conversions, adoption) and produce weekly/monthly Power BI and Excel dashboards
• Conduct trade visibility audits and ensure MTN brand identity compliance across POS, retail, and promotional materials
• Organize regional activations and sponsorships with post-event ROI and customer sentiment analysis
• Maintain detailed campaign documentation including status updates, signoffs, and feedback reports
• Liaise with Regional Sales and CEX teams to integrate customer feedback into campaign refinements
• Ensure compliance with MTN's Responsible Marketing and Advertising Policy and regulatory guidelines

Requirements

Education:

• Bachelor's degree in Marketing, Statistics, Business Administration, or related field
• Postgraduate diploma in Marketing, Business Administration, or related discipline (advantageous)
• APCON Certification
• Fluency in English and other local languages

Experience:

• 3–7 years in marketing, regional marketing, or FMCG/telco environments
• Proficiency with Excel, PowerPoint, Power BI, or similar analytics tools
• Strong proactive and execution skills
• Excellent stakeholder management and project management abilities
• Ability to meet deadlines

How to Apply

No application instructions provided in the posting.