Unit Head, Digital Marketing

Wema Bank Plc is seeking a strategic digital marketing leader to develop and execute an integrated digital marketing strategy that strengthens brand visibility, customer engagement, and business growth across all digital channels.

You will provide strategic leadership for the Bank's digital ecosystem, including website management, SEO, content marketing, performance marketing, digital campaigns, social media, web analytics, and marketing automation. Working closely with Brand, Corporate Communications, Product, Retail, Digital Banking, and other business units, you will ensure every digital initiative supports strategic priorities and delivers measurable outcomes.

Responsibilities

• Develop and implement the Bank's enterprise-wide digital marketing strategy aligned with business objectives
• Lead integrated digital campaigns across paid, owned, and earned media
• Own website strategy, governance, optimisation, and customer experience
• Drive SEO, SEM, and web optimisation initiatives
• Lead content marketing strategy in collaboration with Brand and Corporate Communications
• Manage performance marketing across Google, Meta, LinkedIn, and other platforms
• Establish digital analytics dashboards and campaign reporting
• Drive marketing automation and CRM-enabled engagement initiatives
• Ensure regulatory compliance and brand consistency across digital platforms
• Lead and develop the Digital Marketing team while collaborating across business units

Requirements

Education:

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or related discipline
• Master's degree or MBA (advantageous)

Experience:

• 6–8 years in Digital Marketing, Brand Marketing, or Integrated Marketing Communications
• 3–5 years in a leadership role
• 2–5 years digital marketing agency experience
• Experience in financial services or regulated industry (advantageous)

Technical Skills:

• Digital Marketing Strategy
• Website Management (CMS)
• SEO and SEM
• Google Analytics (GA4) and Google Search Console
• Performance Marketing
• Content Marketing and Social Media Marketing
• Email Marketing and Marketing Automation
• Web Analytics and Conversion Rate Optimisation
• Landing Page Optimisation
• Digital Media Planning and Campaign Measurement
• Data Analytics
• Basic HTML/CSS
• UX/UI Appreciation

Professional Certifications (desirable):

• Google Analytics, Google Ads, Meta Blueprint, HubSpot, CIM, or CDMP

Benefits

• Healthcare
• Staff Gym
• Creche
• Parental Leave (Paternity and Maternity)
• Year-End Bonus (13th month)
• Leave and Passage Allowance

How to Apply

No application instructions provided in the posting.