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Marketing Manager
DHAP INTEGRATED SERVICES LIMITED · Enugu, Nigeria
Salary
Undisclosed
Location
Enugu, Nigeria
Posted
2 weeks ago
Required skills
B2B MarketingStrategic PlanningMarket AnalysisLeadershipBusiness DevelopmentBrand ManagementNegotiationData AnalysisAccount ManagementCompetitive Intelligence
About the role
Marketing Manager
DHAP INTEGRATED SERVICES LIMITED is seeking an experienced and results-driven Marketing Manager to lead and execute marketing strategy across core product lines, with a specific focus on ethanol and agro-based products. You will be a strategic leader navigating the complexities of B2B industrial marketing and driving revenue growth.
Responsibilities
- Develop and execute comprehensive marketing strategies to drive revenue growth and market share for ethanol and agro-allied products
- Identify and penetrate new B2B market segments, focusing on chemical industries, FMCG raw materials, and industrial manufacturers
- Lead the business development lifecycle, from high-level prospecting and negotiation to long-term account management and retention
- Conduct deep-dive market analysis and competitive intelligence to stay ahead of industry trends and pricing shifts within the agro-industrial sector
- Oversee the company's brand positioning to ensure a consistent and professional image within the manufacturing and production environment
- Mentor and lead the marketing team, fostering a result-oriented culture focused on hitting aggressive growth targets
Requirements
- Minimum of 5 years' proven experience in marketing, preferably from Ethanol, Chemicals, Oil & Gas, or Agro-allied industries
- Bachelor's degree in Marketing, Business Administration, Chemistry, or a related field
- Deep understanding of Industrial/B2B marketing dynamics and manufacturing environments
- Exceptional negotiation, communication, and leadership skills
- Strong strategic thinking skills with the ability to interpret data into actionable marketing plans
- MBA or relevant professional marketing certification highly desirable
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