Marketing Manager

Anonymous Employer | Lagos, Nigeria | Full-Time

We are seeking an experienced Marketing Manager to own the company brand and marketing agenda across all channels. This senior-level role translates commercial priorities and customer insights into integrated plans and campaigns, ensures disciplined brand governance, and measures marketing effectiveness through a structured test-and-learn approach.

Responsibilities

• Define and maintain brand positioning, value proposition, brand architecture, and tone of voice
• Own the brand guideline pack and ensure adoption across all teams, agencies, and business units
• Operate brand governance: approvals for messaging, creative consistency, product claims accuracy, and reputational risk checks
• Monitor competitors and category trends; propose brand responses and differentiation opportunities
• Create quarterly and monthly marketing plans aligned to commercial priorities and business OKRs
• Lead end-to-end campaign delivery across digital, social, influencer, PR, partnerships, and CRM channels
• Own content strategy and editorial calendar aligned to the customer journey
• Develop high-quality creative briefs with clear objectives, deliverables, and acceptance criteria
• Define and track marketing KPIs (reach, engagement, share-of-voice, campaign efficiency)
• Operate a test-and-learn rhythm: hypotheses, experiments, results, learnings, and iteration
• Produce weekly campaign updates and monthly marketing performance reports
• Plan and track marketing spend within approved guardrails
• Manage vendors/agencies: selection, scoping, SLAs, performance evaluation, and invoice readiness
• Work closely with Commercial, Growth, Customer Experience, and Supply Chain teams
• Ensure compliance with data/privacy requirements and IP/content usage rights
• Escalate reputational issues promptly and coordinate crisis communications

Requirements

• Bachelor's degree in marketing, communications, business, or related field (MBA is an advantage)
• 8+ years of progressive marketing experience, preferably in FMCG, e-commerce, consumer retail, or high-growth consumer brands
• Proven track record planning and executing multi-channel campaigns
• Demonstrated experience managing external vendors and agencies
• Strong understanding of digital marketing fundamentals (paid media, SEO/SEM, social, influencer, CRM)
• Ability to write effective creative briefs and evaluate creative work against objectives and brand standards
• Marketing analytics literacy: campaign measurement, attribution, A/B testing, and performance reporting
• Working knowledge of Meta, Google, email/CRM tools, GA/analytics, and social tools
• Budget management and vendor governance experience
• Strategic thinking with strong execution discipline and attention to detail
• Clear communicator who can simplify complex ideas for diverse stakeholders
• Collaborative approach to cross-functional teamwork
• Customer-centric mindset; curious and insight-driven
• High integrity and sound judgement

Working Conditions

Hybrid role based in Lagos, Nigeria with periodic on-site collaboration and campaign execution support. May require occasional travel for activations, partner meetings, or shoots. Peak workload periods may occur around major campaigns.

Salary

Not stated.

How to Apply

Easy apply option available on the job platform.