Brand & Marketing Manager

We are seeking a commercially minded brand marketing manager to own the brand in the market. This is a hands-on, execution-focused role bridging the brand and the shelves, salons, and distributors. You will work closely with the Head of Sales and manage digital presence and DTC channels.

Responsibilities

Trade Marketing & BTL:

• Develop and execute trade marketing plans for modern trade, traditional trade and salon channels
• Design and manage in-store activations, product launches and promotional campaigns
• Develop and maintain all trade materials - shelf talkers, POS displays, product leaflets, sampling kits
• Monitor competitor activity and provide regular market intelligence reports
• Work with the Sales Head to ensure brand standards are maintained across all trade accounts

Brand Management:

• Own the brand identity - ensure consistency across all touchpoints
• Develop seasonal brand calendars aligned to key consumer moments
• Brief and manage external creative agencies, photographers and content creators

Digital & DTC Marketing:

• Manage the company's social media presence (Instagram, TikTok, Facebook)
• Plan and execute digital campaigns to drive website traffic and DTC revenue
• Track and report on key digital metrics monthly

Marketing Operations:

• Manage the marketing budget - track spend, ensure value for money
• Manage relationships with influencers, brand ambassadors and PR contacts
• Produce monthly marketing performance reports for the CEO

Requirements

• 4-6 years in brand management, trade marketing or marketing in FMCG or personal care
• Demonstrable experience developing and executing trade marketing or BTL campaigns
• Strong understanding of the Nigerian retail landscape – modern trade, traditional trade and salons
• Excellent project management skills – multiple campaigns and deadlines simultaneously
• Proficiency in social media management and digital marketing tools
• Hands-on, execution-oriented mindset – this is not a purely strategic role
• Bachelor's degree
• Fluent in English

Preferred:

• Experience in haircare, beauty or personal care categories
• Experience in a founder-led, fast-growing Nigerian brand
• Existing relationships with Nigerian trade marketing vendors
• Experience with e-commerce or DTC marketing

Salary

NGN 500,000 - 700,000 monthly net

How to Apply

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