Director of Product Marketing - USA

Director of Product Marketing - USA

Storyblok is seeking a Director of Product Marketing to shape how we position, launch, and grow our product in the market, particularly in the US, UK, and EMEA. This is a senior, hands-on role for someone who can translate complex technical capabilities into compelling narratives and work closely with engineers and executives.

Responsibilities

• Own and evolve core messaging and value proposition across all audiences
• Direct customer, market, and competitive research programs
• Set standards for translating product capabilities into solution-oriented messaging
• Ensure consistent messaging across all channels
• Own GTM strategy for major product launches
• Define phased rollout strategies that drive awareness, adoption, and revenue impact
• Build a structured sales playbook program aligned to product capabilities and customer pain points
• Equip revenue teams with high-impact content
• Define and lead analyst relations strategy
• Own presence and growth strategy on review platforms
• Partner with Growth Marketing and Web leadership to ensure product positioning is clearly represented site-wide
• Set priorities for CRO initiatives and define messaging strategy for key product pages

Requirements

• Comfortable operating in technical territory, able to read API documentation and understand headless CMS architecture
• Experience working hands-on with developers, such as in technical product marketing, solutions engineering, or engineering-adjacent roles

How to Apply