Strategic Senior Sales & Marketing Manager

Strategic Senior Sales & Marketing Manager

Proten is seeking a commercially driven Strategic Senior Sales & Marketing Manager to lead sales, marketing, distribution, and market expansion initiatives within the FMCG sector. The successful candidate will be responsible for driving revenue and volume growth, expanding distribution, strengthening customer and distributor relationships, executing trade marketing initiatives, and leading the sales team to achieve commercial targets.

Responsibilities

• Develop and execute sales and marketing strategies aligned with revenue, volume, and profitability targets.
• Drive market expansion, customer acquisition, distributor development, and route-to-market growth across assigned territories.
• Manage relationships with distributors, wholesalers, retailers, modern trade, institutional customers, and other key accounts.
• Develop and execute trade promotions, market activations, product launches, and product marketing initiatives.
• Monitor market trends, competitor activities, pricing, product positioning, and identify new growth opportunities.
• Provide commercial input into pricing, promotions, product positioning, demand planning, and inventory management.
• Prepare sales forecasts and monitor key commercial metrics including revenue, volume, distribution, margins, stock, and customer performance.
• Work closely with Operations, Supply Chain, Finance, and other teams to ensure effective commercial execution.
• Lead, coach, and develop the sales and field marketing team, ensuring clear targets and strong execution.
• Prepare regular sales and marketing reports, providing insights, risks, opportunities, and corrective actions to management.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Sales Management, or a related field.
• MBA or relevant professional certification is an advantage.
• 7–10 years of progressive FMCG sales and marketing experience, particularly in distributor/channel management and market expansion.
• Proven experience leading sales teams and delivering revenue growth, distribution expansion, trade marketing, and market activation.
• Strong understanding of FMCG distribution, pricing, promotions, consumer behavior and field sales execution.
• Strong commercial acumen, negotiation, analytical, leadership, and stakeholder management skills.

How to Apply Send in their CV to: recruitment@protenintl.com