Brand Strategist

Brand Strategist

Escrow-Tech Nigeria Limited is seeking an experienced Brand Strategist to define the positioning, messaging, and market perception of OhmFlex, its energy management platform. The role involves shaping the brand's identity, guiding design and sales teams, and ensuring consistent messaging across all customer touchpoints.

Responsibilities

• Interview customers, prospects, field sales staff, and leadership to understand how OhmFlex is bought, used, and discussed.
• Define the brand positioning, target audience, value proposition, and differentiation from alternatives.
• Develop the core brand story, key messages, and tone of voice for hotel owners, general managers, and engineers.
• Establish standards for customer touchpoints including packaging, installation, proposals, the app, brochures, and sales conversations.
• Brief and guide the design team and content creators to ensure all work reflects the agreed brand positioning.
• Advise on the brand experience for the OhmFlex product launch and related communications.
• Equip the sales team with effective messaging for presenting product value and handling price objections.

Requirements

• Proven experience in brand strategy or positioning, with at least two brands repositioned.
• Experience with B2B, technology, or service brands.
• Research-led approach, with a willingness to listen to customers before making recommendations.
• Ability to translate strategy into clear, practical guidance for designers and sales teams.
• Strong written and verbal communication skills, with confidence presenting to senior leadership.
• Understanding of the Nigerian market.

How to Apply Interested candidates should send their CV and a cover letter addressing all three questions below to: 📧 HR.Nigeria@escrow-tech.co.uk