Analyst - Content Marketing

MTN Nigeria is seeking a Content Marketing Analyst to develop and execute content strategies that position the MTN brand as culturally relevant while driving subscriber growth and customer engagement across digital platforms.

Responsibilities

• Develop and execute content acquisition strategies aligned to MTN brand building and commercial objectives (subscriber growth, ARPU uplift, product adoption)
• Implement full-funnel content attribution frameworks linking blog, landing, video, and educational assets to measurable revenue and subscriber activation outcomes
• Design content experiments across headlines, formats, CTAs, and internal linking structures using A/B testing methodologies
• Develop structured content taxonomies and tagging frameworks within CMS and analytics tools for granular performance tracking
• Translate complex telecom and fintech propositions into conversion-oriented educational assets
• Monitor content decay trends and execute refresh strategies based on ranking volatility and engagement erosion
• Partner with performance marketing teams to transform high-ranking organic content into scalable paid landing experiences
• Ensure compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
• Track regional and language-based performance differences to optimize localization strategy across Nigeria's diverse subscriber base

Requirements

• First Degree in business-related or social science discipline
• Certifications in Content Marketing, Social Media Marketing, or Digital Analytics
• Minimum 3 years' experience in digital marketing
• Experience creating and managing digital content across websites and social media
• Experience analyzing content performance, engagement, and audience insights
• Experience with content campaigns and editorial calendars
• Experience working with creative, social media, and marketing teams
• Knowledge of CMS, SEO, and social media platforms
• Basic skills in analytics tools and reporting (e.g., Google Analytics, dashboards)
• Fluency in English

How to Apply

Interested and qualified candidates should apply on MTN Nigeria's careers portal at ehle.fa.em2.oraclecloud.com