Regional Sales Manager

We are seeking an ambitious and results-oriented Regional Sales Manager to champion the growth of our premium peanut products across Lagos, with a strong focus on the Open Market and HoReCa (Hotels, Restaurants, and Cafés) channels. This is an exciting opportunity to join a fast-growing food manufacturing company where your expertise will directly shape market expansion, drive revenue, and strengthen our brand presence.

Responsibilities

• Develop and implement regional sales strategies to achieve revenue and market share targets.
• Drive product distribution and availability across open markets, distributors, wholesalers, retailers, and HoReCa accounts.
• Identify, develop, and manage key customer relationships while expanding the company's customer base.
• Recruit, coach, supervise, and motivate the regional sales team to achieve sales objectives.
• Monitor market trends, competitor activities, pricing, and customer feedback to identify growth opportunities.
• Ensure effective route-to-market execution and optimum product visibility.
• Prepare sales forecasts, budgets, performance reports, and market intelligence for Management.
• Collaborate with Production, Logistics, and Customer Service teams to ensure timely product availability and customer satisfaction.
• Monitor customer collections and ensure adherence to the Company's credit policy.
• Ensure the achievement of monthly, quarterly, and annual sales targets.

Requirements

• Bachelor's Degree or HND in Marketing, Business Administration, or a related discipline.
• Minimum of 5 years' experience in FMCG sales, with at least 2 years in a managerial or regional sales role.
• Proven experience managing Open Market and HoReCa channels within Lagos.
• Strong network of distributors, wholesalers, retailers, and HoReCa customers.
• Demonstrated ability to lead high-performing sales teams and consistently achieve sales targets.
• Excellent negotiation, communication, analytical, and leadership skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Valid driver's license and willingness to travel extensively within the assigned region.

How to Apply Interested and qualified candidates should send their CV to: regional_manager@allflavors.odoo.com using "Regional Sales Manager (Lagos)" as the subject of the email.