Media Marketing Officer

Prixair is seeking a Media Marketing Officer to plan, promote, and execute marketing initiatives that increase awareness, attendance, and engagement for events and campaigns.

Responsibilities

• Develop and implement marketing strategies for events and campaigns
• Plan and execute media campaigns across digital, print, radio, television, and social media platforms
• Create promotional content, including press releases, social media posts, email campaigns, and marketing materials
• Coordinate with event organizers, sponsors, media partners, and vendors to maximize event visibility
• Manage social media accounts before, during, and after events to drive audience engagement
• Build and maintain relationships with media houses, influencers, and strategic partners
• Monitor campaign performance using analytics and prepare reports with insights and recommendations
• Manage advertising budgets and ensure cost-effective media placements
• Conduct market research to identify target audiences, industry trends, and competitor activities
• Ensure brand consistency across all marketing and communication materials
• Support the planning and execution of product launches, exhibitions, conferences, and promotional events

Key Performance Indicators

• Event attendance and participant engagement
• Campaign reach, impressions, and conversions
• Social media growth and engagement metrics
• Media coverage and publicity achieved
• Return on marketing investment (ROMI)
• Lead generation and brand awareness outcomes
• Timely and successful execution of campaigns and events

How to Apply

Interested and qualified candidates should forward their CV to: prixairhumanresources@gmail.com using the Job Title as the subject of the email.