Digital Marketing Lead

Coca-Cola is seeking a Digital Marketing Lead to drive digital engagement, content strategy, and commerce initiatives across multiple digital platforms. You'll work closely with e-commerce and portfolio marketing teams to enhance brand visibility and drive online sales performance.

Responsibilities

• Identify B2B micro-occasions to drive consumption and purchase moments across e-commerce platforms
• Plan and execute content aligned with brand messaging to ensure strong digital presence
• Monitor online ordering campaign performance and drive acquisition and retention growth
• Co-create B2B marketing campaigns as part of annual brand planning
• Source, adapt, and optimize content for different platforms and regions (language, pack updates, A+ content)
• Integrate innovation strategy and NPD pipeline into platform plans
• Develop channel plans (channel LOS, merchandising assets, trade programs, customer segmentation)
• Create graphics and visual assets for Brand Stores
• Ensure timely and complete delivery of B2B toolkit

Requirements

• Bachelor's degree in Marketing, Visual Communication, or Digital Media
• 5+ years of experience in Sales, eCommerce, digital content creation, and performance marketing
• Data-driven and analytical mindset
• Proficiency with Google Analytics and A/B testing
• Experience with program development and performance measurement
• Strong cross-functional collaboration and stakeholder management skills
• Ability to influence senior stakeholders and peers
• Excellent attention to detail and ability to work in fast-paced environments

How to Apply

Go to Coca-Cola on careers.coca-colahellenic.com to apply.