EMEA Insights Lead, Consumer and Commercial Strategy

EMEA Insights Lead, Consumer and Commercial Strategy

Reddit is seeking an EMEA Insights Lead to join its growing Global Insights team. This role will focus on both commercial and consumer insights, helping advertisers show up more strategically on Reddit while also supporting Reddit’s growth and positioning among consumers across the region.

Responsibilities

• Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
• Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies.
• Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.
• Translate insights into compelling sales narratives, strategic positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth.
• Help brands understand how to succeed on Reddit through culturally informed audience and platform insights.
• Support both advertiser growth and consumer growth initiatives by identifying opportunities to strengthen Reddit’s market position across EMEA.
• Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks.
• Surface culturally relevant regional insights that inform marketing, communications, and growth strategies.
• Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets.
• Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape.
• Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action.
• Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities.
• Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations.

Requirements

• 7-10+ years experience in consumer and market research, data analysis, consulting, or strategy.
• Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
• German and English language proficiency required; French is a plus.
• Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events.
• Deep expertise in mixed-methodology research, including:
  • Qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening)
  • Quantitative methods (survey design, segmentation, brand tracking, statistical analysis)
• Strong understanding of the German media and advertising landscape.
• Ability to engage credibly with senior stakeholders across major German brands and media agencies.
• Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms.
• Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail.
• Working knowledge of the competitive platform landscape across EMEA.
• Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets.
• Comfortable navigating cross-functional priorities and collaborating across multiple internal teams.

How to Apply Visit www.redditinc.com