Marketing Lead – B2b & B2c | Digital & Offline Marketing

Pack'N'Pay is seeking a Marketing Lead to oversee both B2B and B2C marketing strategies, including digital and offline campaigns. The role involves developing integrated marketing plans, managing social media, paid advertising, content creation, lead generation, and coordinating physical activations.

Responsibilities

• Develop and execute integrated marketing strategies for both B2B and B2C business segments.
• Lead digital marketing activities across social media, paid advertising, SEO, email, WhatsApp, website, and other relevant digital channels.
• Develop and manage marketing campaigns that generate leads, acquire customers, drive sales, and strengthen brand awareness.
• Plan and coordinate offline marketing activities, including activations, trade events, exhibitions, partnerships, community campaigns, and other field marketing initiatives.
• Work closely with the Sales and Customer Experience teams to generate quality leads and improve lead-to-customer conversion.
• Monitor marketing performance, customer acquisition, campaign conversion, and return on marketing investment.
• Prepare regular marketing reports and provide actionable recommendations to management.
• Support product launches, promotions, new market initiatives, and other business growth projects.

Requirements

• Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Communications, or a related field.
• Minimum of 3 years' relevant experience in marketing, with demonstrated experience across both B2B and B2C marketing.
• Strong practical experience in digital marketing and performance marketing.
• Proven experience managing social media, paid advertising, lead generation, content marketing, and digital campaigns.
• Experience planning and executing offline marketing activities, activations, events, or field campaigns.
• Strong understanding of customer acquisition, marketing funnels, lead generation, and conversion.
• Experience working closely with Sales and Customer Experience teams.
• Strong analytical and reporting skills, with the ability to measure campaign performance and marketing ROI.
• Ability to develop and execute marketing strategies independently.
• Experience in e-commerce, retail, FMCG, fintech, consumer products, technology, or a related industry will be an advantage.

How to Apply Interested and qualified candidates should send their updated CV and relevant portfolio/work samples to: hr@packnpay.com.ng Subject: Application – Marketing Lead Only shortlisted candidates will be contacted.