Digital Marketing & SEO Manager

AfriqmarkeHub is seeking an experienced Digital Marketing & SEO Manager to lead our online visibility and organic growth strategy across the marketplace. This role involves optimizing search engine rankings, product discoverability, and digital marketing efforts to drive traffic and conversions.

Responsibilities

• Develop and execute the overall SEO strategy for the marketplace, covering both technical and content SEO.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Lead technical SEO audits covering crawlability, indexing, site performance, and mobile usability.
• Monitor and manage SEO performance dashboards and Google tools.
• Optimize product pages, category pages, and landing pages for search visibility.
• Own the broader online visibility strategy for products and vendor listings across multiple channels.
• Develop and manage digital marketing campaigns (organic and paid) that drive qualified traffic.
• Work with product and vendor teams to improve product listing quality.
• Track and report KPIs including organic traffic, rankings, indexed pages, CTR, conversions, and revenue.

Requirements

• 5–10 years of experience in SEO and/or digital marketing.
• Strong technical SEO expertise, including crawlability, indexing, XML sitemaps, structured data, and site architecture.
• Demonstrated experience with digital marketing channels (paid search, social media, shopping feeds, email, or affiliate marketing).
• Experience developing keyword strategies, content plans, and on-page SEO for product pages, blogs, and landing pages.
• Understanding of optimizing product listings for visibility across multiple digital channels.
• Excellent writing, editing, and proofreading skills.
• Proficiency with Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and similar tools.
• Strong analytical and reporting skills using SEO and digital marketing KPIs.
• Experience collaborating with executives, product teams, and vendor/partner teams.
• Experience using AI tools such as ChatGPT, Claude, or Gemini for SEO/marketing research.
• Working knowledge of HTML, CSS, and modern website architecture.
• Bachelor's degree in Marketing, Digital Marketing, Communications, Computer Science, Information Technology, Business, or a related field.

How to Apply Interested candidates should submit: Updated Resume/CV highlighting relevant SEO, digital marketing, and e-commerce experience. Portfolio or case studies demonstrating SEO and digital marketing results. A short cover letter (maximum one page) explaining why you are a strong fit for this role. Relevant certifications (optional but preferred). Submit applications to: afriqmarkethub@gmail.com using the position as subject of email.