National Sales Manager

National Sales Manager

Johnvents Foods Limited is seeking a dynamic and experienced National Sales Manager to lead the execution of its commercial vision across Nigeria. This role involves managing the field sales organization, optimizing route-to-market strategies, and ensuring operational excellence in a competitive FMCG environment.

Responsibilities

• Direct the implementation of national sales plans across all regions, ensuring consistent execution of the 4Ps (Presence, Placement, Pricing, and Promotion) in every territory.
• Oversee the management of regional and area sales managers, ensuring they meet daily, weekly, and monthly volume and revenue targets.
• Monitor distributor health, inventory levels, and trade debt to ensure operational continuity and minimize business losses.
• Manage the design and deployment of efficient route-to-market structures, including optimization of van fleets, sub-distribution models, and direct-to-retail initiatives.
• Recruit, train, and develop a high-impact sales force, focusing on building a pipeline of field-ready leaders.
• Drive the adoption of SFA (Sales Force Automation) and CRM tools across the national team to ensure visibility of secondary sales and stock levels.

Requirements

• 10+ years of progressive FMCG sales experience, with at least 5 years in a regional or national sales leadership role.
• Bachelor’s Degree in Business, Marketing, Economics, or a related field; MBA or professional sales certifications are highly advantageous.
• Expert-level understanding of the Nigerian informal trade, street vending, and last-mile distribution networks.
• Demonstrated ability to lead large, geographically dispersed teams and manage diverse groups of stakeholders.
• Proven track record of managing P&L, trade budgets, and complex logistics in a high-volume FMCG environment.

How to Apply Interested and qualified candidates should send their CV to recruitment@johnvents.com using the job title as the subject of the email.