Marketing Officer

ORIKI Group is seeking a Marketing Officer to support the execution of marketing strategies and campaigns aimed at increasing brand visibility, driving customer engagement, and promoting ORÍKÌ's and subsidiaries' products and services.

Responsibilities

• Assist in planning, coordinating, and implementing marketing and promotional campaigns across all channels
• Support creation of marketing materials (brochures, flyers, videos) for ORÍKÌ and subsidiary brands
• Monitor and report on the effectiveness of marketing activities and campaigns
• Manage day-to-day social media activities (Instagram, LinkedIn, Facebook, TikTok)
• Create engaging content (text, image, video) to increase online engagement and followers
• Track and analyze digital performance metrics (reach, impressions, engagement)
• Support SEO and online advertising efforts (Google Ads, Meta Ads)
• Ensure consistency of brand messaging across all platforms
• Assist in preparing press releases, newsletters, and corporate communications
• Conduct market research to understand customer needs, preferences, and trends
• Gather competitor information and provide insights for product positioning
• Assist in planning and execution of company events, activations, and exhibitions
• Support partnership initiatives with marketing materials and logistics coordination

Requirements

• Minimum 1 year of work experience in Marketing, User Acquisition Marketing, or Sales
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection
• Analytical mindset with strong attention to detail
• Proven track record of successful growth campaigns
• Expertise with SEO, paid search, paid social, display, and retargeting
• Proficiency with Google Analytics, Google Trends, and analytical marketing tools
• Up-to-date knowledge of mobile performance marketing trends and best practices
• Knowledge of marketing business practices (advertising, market research, technology, budgeting)
• Proficiency in digital marketing channels (social media, SEO, PPC, email marketing, content marketing, affiliate marketing)
• Ability to manage SEO/SEM, marketing databases, email, social media, and display advertising campaigns
• Ability to analyze performance of different marketing channels and develop integrated strategies

How to Apply

Interested and qualified candidates should send their CV to: jointheteam@orikigroup.com using the Job Title as the subject of the email.