Social Media Strategist

Whip-smart Service Provider Ltd is seeking a creative and data-driven Social Media Strategist to grow its online presence, boost engagement, and drive customer conversions. The role involves developing and executing social media strategies across platforms, managing content calendars, running paid campaigns, and analysing performance to optimise results.

Responsibilities • Develop and execute monthly social media strategies aligned with business objectives. • Create and manage monthly content calendars across social media platforms. • Write compelling captions, hooks, and calls-to-action that drive engagement and sales. • Manage and optimise paid social media campaigns for reach, engagement, conversions, and ROI. • Monitor social media trends, competitor activities, and platform developments. • Stay updated on social media algorithms and emerging content formats. • Manage online communities by responding professionally to comments, direct messages, mentions, and enquiries. • Track and analyse social media performance and provide actionable recommendations. • Prepare regular social media performance reports. • Collaborate with designers, content creators, videographers, and other creative team members. • Maintain consistency in brand voice, messaging, and visual presentation across platforms. • Identify opportunities to increase brand awareness, audience growth, engagement, and sales. • Develop social media campaigns that support product launches, promotions, and other business objectives.

Requirements • HND or Bachelor's degree in Mass Communication, Public Relations, Marketing, or a related field. • 2–3 years of proven experience managing social media for a brand, agency, fashion business, beauty brand, or similar organisation. • Strong portfolio demonstrating audience growth, engagement, and campaign results. • Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and other relevant social media platforms. • Strong understanding of social media algorithms and growth strategies. • Basic design and video-editing skills using Canva, CapCut, Adobe Suite, or similar tools. • Strong copywriting and storytelling skills. • Experience managing paid social media campaigns is an advantage. • Strong organisational skills and ability to manage multiple campaigns and deadlines. • Strong analytical and reporting skills. • Creative, proactive, and results-oriented.

Salary ₦200,000–₦300,000/month

How to Apply 📧 Apply via: whipsmartrecruitment@gmail.com Use Social Media Strategist as the email subject.