Head of Marketing & Partnerships

Work Dey HR Services is seeking a dynamic and results-driven Head of Marketing & Partnerships to lead offline marketing efforts, strategic partnerships, product activations, and experiential campaigns for a fast-growing e-commerce brand.

Responsibilities

• Identify, pitch, and onboard strategic offline partners (gyms, spas, salons, supermarkets, fitness studios, malls, corporate offices, hospitals, event organizers)
• Design win-win partnership proposals including product placement, co-branded promotions, influencer collaborations, and referral programs
• Manage long-term partner relationships ensuring brand visibility and mutual value
• Coordinate partnership deliverables: branded stands, flyers, sampling logistics, and staff training
• Plan and execute market storms, roadshows, fitness events, mall activations, pop-up booths, and in-store demonstrations
• Launch community-based marketing strategies in high-traffic areas including residential estates, fitness clubs, and expos
• Work with creative teams to produce offline marketing materials (tents, flyers, banners, POS, posters, wearables)
• Track and report offline campaign ROI and engagement metrics
• Develop innovative non-traditional marketing tactics including flash mobs, branded influencer workouts, and viral street activations
• Leverage influencers and micro-creators for physical brand engagements
• Activate brand visibility at retail points through shelf placements, signage, and in-store promotions
• Supervise retail promoters and ensure performance compliance
• Collaborate with online marketing team to ensure consistent messaging across campaigns
• Provide field-level insights for digital content optimization
• Support national product launches with corresponding offline awareness campaigns

Requirements

• Minimum 4–6 years experience in marketing, brand activation, or partnerships (preferably in FMCG, fitness, wellness, beauty, or e-commerce)
• Proven track record executing market storms, field marketing, partnerships, and brand activations
• Excellent negotiation and relationship management skills
• Ability to thrive in fast-paced, target-driven environments
• Strong project management and coordination abilities
• Creative thinking with "outside-the-box" campaign ideas and execution excellence
• Willingness to travel or work flexible hours based on activation schedules

How to Apply

Interested and qualified candidates should send their CV and cover letter to: career.wsl@gmail.com using the job title as the subject of the email.