Digital Marketing Manager

MarketEdge Advisory is seeking an experienced Digital Marketing Manager to develop and execute comprehensive digital marketing strategies for the organization and its diverse client portfolio. This role combines strategic thinking, creativity, analytics, and hands-on execution to drive brand awareness, customer acquisition, and measurable business growth across multiple industries.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with client and business objectives
• Plan, execute, and optimize multi-channel campaigns across social media, paid advertising, email marketing, search engines, and content platforms
• Manage campaign budgets and ensure maximum ROI
• Lead digital marketing initiatives for client accounts across multiple sectors
• Oversee content development and manage social media strategy, content calendars, and community engagement
• Manage paid media campaigns across Meta, Google, LinkedIn, TikTok, and other relevant platforms
• Develop and implement SEO strategies to improve organic visibility
• Monitor website performance and utilize analytics tools to track performance and generate actionable insights
• Create dashboards and reports that demonstrate marketing impact
• Mentor junior marketing team members and contribute to capability building
• Collaborate with consulting, design, business development, and operations teams

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, Digital Media, or a related field
• Minimum of 5 years' experience in digital marketing, growth marketing, or marketing consulting
• Experience managing multiple client accounts or agency-side marketing engagements
• Proven track record of delivering successful digital campaigns and measurable business outcomes
• Strong knowledge of SEO, SEM, PPC, email marketing, and marketing automation
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CRM platforms
• Experience with content management systems and website optimization tools
• Strong understanding of digital marketing metrics and reporting
• Excellent communication and presentation skills
• Strong project management and organizational abilities
• Analytical mindset with attention to detail
• Ability to manage multiple projects in a fast-paced consulting environment
• Creative problem-solving and innovation skills

Preferred Qualifications:

• Relevant certifications in Google Ads, Google Analytics, Meta Advertising, HubSpot, or Digital Marketing
• Experience across B2B and B2C marketing environments

How to Apply

Interested and qualified candidates should apply via Tezza Business Solutions Ltd on tezzasolutions.catsone.com