Analyst - Regional Marketing

MTN Nigeria is seeking a Regional Marketing Analyst to develop localized campaign briefs, manage regional marketing initiatives, and track campaign performance across multiple channels.

Responsibilities

• Develop regional marketing localized campaign briefs based on regional insights and cascade national campaigns to regions
• Collate market insights and maintain regional competitive intelligence database
• Develop regional marketing tactical plans and activation initiatives for product education and uptake
• Work with integrated marketing agencies to develop regional communication and BTL campaigns
• Support planning, coordination, and tracking of regional campaign execution across digital, OOH, traditional, and experiential channels
• Manage deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets
• Track campaign performance metrics (reach, engagement, conversions, adoption) and produce weekly/monthly reports using Power BI and Excel dashboards
• Conduct trade visibility audits and ensure MTN's brand identity compliance across POS, retail, and promotional materials
• Assist in organizing regional activations and sponsorships with post-event analysis to measure ROI and customer sentiment
• Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports
• Liaise with Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements
• Ensure operational alignment with MTN's Responsible Marketing and Advertising Policy and regulatory compliance

Requirements

Education:

• Bachelor's degree in Marketing, Statistics, Business Administration, or related field
• Postgraduate diploma in Marketing, Business Administration, or related discipline (advantageous)
• APCON Certification
• Fluency in English and other local languages

Experience:

• 3–7 years' experience in marketing or related field
• Experience with Excel, PowerPoint, Power BI, or similar analytics tools
• Understanding of regional marketing or FMCG/telco field environment
• Strong proactive and execution skills
• Strong stakeholder management abilities
• Excellent project management skills to meet deadlines

How to Apply

No application instructions were provided in the posting.