Manager, Lifecycle Marketing (R13983)

Manager, Lifecycle Marketing

Oportun is seeking a Manager, Lifecycle Marketing to lead lifecycle strategy and execution across its product ecosystem. This role involves defining and executing programs across email, push, SMS, in-app, and emerging channels to drive activation, engagement, retention, and long-term customer value.

Responsibilities

• Own and optimize the lifecycle roadmap across onboarding, activation, engagement, retention, product adoption, and cross-product growth.
• Build, launch, and optimize multi-channel campaigns across email, push, SMS, in-app, and emerging channels.
• Use customer data, behavioral signals, product events, segmentation, and personalization to deliver timely and relevant member experiences.
• Design and improve automated lifecycle journeys that support onboarding, activation, feature adoption, servicing, engagement, and retention.
• Lead structured experimentation, including A/B and holdout testing, to measure incremental impact and improve performance.
• Partner with Product, Engineering, Analytics, Data, Design, Content, Legal, Compliance, and Marketing Technology to align priorities and deliver new capabilities.
• Translate lifecycle needs into clear technical requirements, event definitions, data requirements, use cases, and implementation priorities.
• Help advance Oportun’s CLM technology capabilities through new channels, custom events, improved data flows, platform enhancements, and automation.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or customer engagement marketing.
• Hands-on experience building and optimizing lifecycle programs using Iterable or a similar marketing automation platform such as Braze, Marketo, or Salesforce Marketing Cloud.
• Strong knowledge of multi-channel lifecycle execution across email, push, SMS, in-app messaging, segmentation, automation, personalization, and deliverability.
• Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages such as AMPscript, Handlebars, Liquid, or similar.
• Proven experience improving lifecycle performance through automation, segmentation, personalization, and structured experimentation.
• Experience partnering with technical teams on event-based triggers, data requirements, integrations, customer data flows, or platform capabilities.
• Experience designing and analyzing A/B tests, holdouts, and incrementality measurement.
• Strong analytical skills with the ability to translate campaign and customer data into actionable business insights.

How to Apply Apply via the link provided.