Brand & Content Marketing Manager

Brand & Content Marketing Manager

We are seeking a creative, strategic, and execution-driven Brand & Content Marketing Manager to lead our brand marketing efforts. This role will shape how 3ybal is seen, experienced, and remembered by developing compelling brand stories, creating engaging content, leading marketing campaigns, and building a community that drives brand awareness, customer engagement, and business growth.

Responsibilities

• Develop and execute a content and brand strategy that reflects 3ybal's identity and business objectives.
• Own the brand voice and ensure consistency across all marketing channels and customer touchpoints.
• Translate collections, campaigns, and brand moments into compelling stories that connect with our audience.
• Plan and manage the content calendar across social media and other digital platforms.
• Lead the creation of high-quality content by coordinating photoshoots, video production, and creative assets.
• Manage day-to-day social media publishing, audience engagement, and community interactions.
• Lead the planning and execution of product launches, seasonal campaigns, and brand activations across organic and paid channels.
• Build and grow an engaged online community through meaningful content and customer interactions.
• Monitor and analyse the performance of content, campaigns, and marketing activities, producing regular reports with actionable insights.

Requirements

• 3–5 years of experience in brand marketing, content marketing, digital marketing, or social media marketing, preferably within the fashion, lifestyle, beauty, or consumer goods industry.
• Proven experience developing and executing integrated marketing campaigns, combining organic content and paid social media to drive brand growth and customer acquisition.
• Hands-on experience managing advertising campaigns using Meta Ads Manager and/or TikTok Ads Manager, with the ability to optimise campaigns based on performance and ROI.
• Exceptional content creation, copywriting, and storytelling skills, with the ability to create compelling content across multiple digital platforms.
• Strong understanding of social media strategy, particularly Instagram and TikTok, including content planning, audience engagement, and community growth.
• Proficiency in marketing and creative tools, including Meta Business Suite, TikTok Analytics, Google Analytics, Canva, CapCut, or similar platforms.
• Excellent project management and collaboration skills, with experience coordinating creative projects and managing multiple campaigns simultaneously.
• A strong eye for branding, visual aesthetics, and culture, with a genuine passion for fashion, African creativity, and storytelling.

How to Apply Interested and qualified candidates should submit their CV, portfolio, and any relevant work samples to: contact@cinqteos.com using "Brand & Content Marketing Manager Application – [Your Name]" as the subject of the email.