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Digital Marketing, Growth & AI Manager
ICS Outsourcing Limited · Lagos
Salary
Undisclosed
Location
Lagos
Posted
1 week ago
Required skills
Digital marketing strategyPerformance marketingCampaign managementGrowth marketingFunnel optimizationA/B testingAI tools and automationMarketing technology platformsData analyticsContent developmentCopywritingDashboard/BI toolsSocial media marketing
About the role
Digital Marketing, Growth & AI Manager
ICS Outsourcing Limited is seeking a Digital Marketing, Growth & AI Manager to drive digital marketing strategy, growth initiatives, and AI-powered optimization across the organization's brands and services.
Responsibilities
- Plan and execute data-driven digital campaigns across web and social channels
- Manage online presence and performance monitoring across all digital touchpoints
- Identify and implement AI tools and automation to improve campaign targeting and customer engagement
- Optimize campaign spend and performance through analytics monitoring
- Conduct A/B testing and data-driven experimentation to scale user acquisition and retention
- Develop content for digital channels with brand-consistent messaging
- Analyze performance metrics using dashboards and BI tools
- Collaborate with internal teams to support lead generation and brand visibility
- Stay current with digital and AI trends relevant to Nigerian and global markets
Requirements
- Strong digital marketing strategy and performance marketing expertise
- Proven experience in campaign management across web and social channels
- Growth marketing skills including funnel optimization and A/B testing
- Proficiency with AI and marketing technology tools, automation platforms, and analytics solutions
- Content development capabilities including copywriting and basic visual coordination
- Strong data analytics and reporting skills with dashboard/BI tool experience
- Bachelor's degree in Marketing, Business, Communications, Computer Science, or related field (beneficial)
- Experience in digital marketing or growth roles within professional services, outsourcing, or B2B environments (advantageous)
- Excellent collaboration, communication, and project management abilities
- Familiarity with Nigerian business landscape and local digital platforms
- Willingness to learn and apply emerging technologies
Employment Details
- Type: Full-time, On-site
- Location: Lagos, Nigeria
How to Apply
No application instructions provided in the job posting.
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