Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist is responsible for building and managing a lean, high-performing growth engine. This role involves driving user acquisition and revenue through paid and organic acquisition, app store optimization (ASO), conversion funnels, and retention campaigns.

Responsibilities

• Plan, run, and optimize targeted campaigns on Meta, Google, TikTok, and LinkedIn, managing budgets to optimize CPA, CAC, and ROAS.
• Own ASO across Google Play Console and App Store Connect, alongside basic on-page SEO, keyword strategies, and content recommendations.
• Map user journeys, eliminate drop-off points, and deploy automated email, SMS, push, and WhatsApp retention/win-back flows using CRM tools.
• Set up end-to-end event tracking (GA4, GTM, Meta Pixel, UTMs) and build clear reporting dashboards (Looker Studio) to demonstrate channel ROI.
• Support lead generation for enterprise/institutional clients via targeted landing pages and outreach campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• 2 to 4 years of hands-on digital/performance marketing experience (ideally within African tech startups, fintech, or SaaS).
• Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, GA4, GTM, and Looker Studio.
• Experience with Google Play Console, App Store Connect, and Google Search Console.
• Familiarity with CRM tools like HubSpot, Mailchimp, or similar platforms (WhatsApp API experience is a plus).
• Data-driven mindset, resourcefulness in early-stage startup environments, and deep understanding of Nigerian mobile-first digital consumer behaviors.

How to Apply

To apply, please, send your CV to recruitment@uniccongroup.com with "Digital Marketing Specialist" as the subject.