Head of Digital Marketing and Growth

Head of Digital Marketing and Growth

The Head of Digital Marketing and Growth will be responsible for building and scaling the acquisition and growth engine for 247Bet, a new platform set to launch in August 2026. This role involves leading performance marketing, CRM, lifecycle marketing, and growth experimentation across the user funnel. You'll also be tasked with building and leading a high-performing team and managing the marketing budget.

Responsibilities

• Own digital marketing and growth strategy across the full funnel — acquisition, activation, retention, and referral
• Lead performance marketing across paid social, search, programmatic, affiliates, and influencer channels
• Own CRM and lifecycle marketing — onboarding, engagement, reactivation, and retention campaigns
• Build, lead, and scale the growth and digital marketing team
• Define and own growth metrics — CAC, LTV, ROAS, conversion, and retention — and optimise relentlessly against them
• Run a structured experimentation programme across channels, creative, and funnel touchpoints
• Partner with product on activation, onboarding, and in-product growth loops (including copy-betting and referral mechanics)
• Manage agency, affiliate, and vendor relationships and the marketing budget
• Build the analytics and attribution infrastructure to measure spend and growth accurately
• Ensure all marketing complies with advertising standards and responsible-gaming requirements

Requirements

• 7+ years in digital marketing / growth, including team leadership
• A track record of scaling user acquisition profitably in a consumer app, fintech, gaming, or e-commerce business
• Deep performance-marketing expertise across paid social, search, and affiliates
• Strong command of CRM, lifecycle marketing, and retention
• Highly data-driven, fluent in CAC/LTV/ROAS and funnel analytics
• Experience building and leading high-performing growth teams
• Strong understanding of the Nigerian digital and sports-betting market
• Excellent analytical and communication skills with a bias for experimentation

How to Apply Send CVs to careers@247bet.ng