Media Planner

Media Planner

The Media Planner is responsible for developing and executing media strategies that align with client objectives. This role involves analyzing audience behavior, selecting appropriate media channels, and monitoring campaign performance.

Responsibilities

• Assist in developing media plans aligned with clients' marketing and communication objectives.
• Support the selection of appropriate media channels based on audience insights, campaign goals, and budgets.
• Prepare media schedules, flowcharts, and planning documents.
• Conduct research on media trends, competitors, and target audiences.
• Work closely with Media Buying and Client Service teams to support campaign implementation.
• Monitor campaign delivery and track performance metrics.
• Gather and analyze audience, market, and media consumption data.
• Participate in client meetings and internal planning sessions.
• Collaborate with cross-functional teams to ensure successful campaign delivery.

Requirements

• A degree in any social science, humanities or related fields.
• Minimum of 2–3 years' experience.
• Experience in a media agency, advertising agency, or integrated marketing communications environment is preferred.

How to Apply Interested and qualified candidates should forward their CV to: hrconnect.ng@dentsu.com using the position as subject of email.