Digital Marketer

iRecharge Tech-Innovations is seeking a Digital Marketer to develop and execute digital marketing strategies, manage multi-channel campaigns, and drive customer acquisition and retention through data-driven insights.

Responsibilities

• Develop and execute digital marketing strategies supporting business objectives, product launches, and customer acquisition/retention initiatives
• Plan, manage, and optimize paid digital campaigns across Google, Meta, LinkedIn, X, TikTok, and other platforms to maximize ROI
• Drive website performance through SEO, SEM, landing page optimization, and UX improvements to increase traffic and conversions
• Manage social media platforms, creating campaigns to strengthen brand visibility, engagement, and online community growth
• Develop and optimize email marketing and CRM campaigns using audience segmentation and customer journey insights
• Monitor campaign performance using analytics tools, prepare performance reports, and provide actionable insights
• Conduct market and competitor research to identify emerging trends and opportunities for digital innovation
• Collaborate with Product, Technology, Communications, and Business teams on integrated marketing initiatives

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum 3–4 years of experience in digital marketing within banking, fintech, financial services, or similar industry
• Proven experience managing paid digital campaigns, SEO, SEM, social media marketing, email marketing, and performance marketing
• Strong proficiency in Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and CRM platforms
• Demonstrated ability to analyze campaign performance, optimize marketing spend, and improve acquisition/engagement/conversion rates
• Strong analytical, project management, communication, and creative problem-solving skills

Nice to Have

• Professional certifications: Google Ads, Google Analytics, Meta Blueprint, HubSpot, or other Digital Marketing certifications

How to Apply

Send your CV to: recruitments@irecharge.ng