Digital Marketing/Sales Specialist

Role Overview

The Digital Marketing/Sales Specialist is a full-time, on-site role based in Ikeja, Nigeria. This position involves developing and implementing digital marketing strategies to increase brand awareness and business growth, as well as managing sales activities from planning to closing.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and business growth.
• Carry out full-circle sales from planning, probing, following up, and closing sales from corporate clients and individual customers.
• Manage and grow the company's social media platforms including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube.
• Create, schedule, and publish engaging content including flyers, graphics, videos, articles, and promotional materials.
• Execute email marketing campaigns and online promotional activities.
• Plan, execute, and optimize advertising campaigns on Google, Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and other digital platforms and monitor campaign performance.
• Increase online engagement, website traffic, and conversion rates.
• Generate qualified leads through digital marketing campaigns, networking, referrals, cold calling, and direct marketing.
• Follow up on inquiries, quotations, proposals, and pending opportunities.
• Convert leads into confirmed training registrations, contracts, and business engagements.
• Promote and market the company's services to prospective clients.
• Prepare quotations, proposals, presentations, and business correspondence.
• Conduct sales meetings, presentations, and negotiations.
• Achieve monthly, quarterly, and annual sales targets.
• Serve as the first point of contact for all visitors, clients, and inquiries (walk-in, phone, and email).
• Responding to inquiries and convert leads into paying clients.
• SEO & SEM: Optimizing our websites for search engines and managing paid search campaigns.

Requirements

• Strong skills in Social Media Marketing and Online Marketing.
• Solid Digital Marketing and Web Analytics skills.
• Excellent Communication skills, including clear written and verbal communication.
• Relevant experience in sales, lead generation, and customer relationship management in a training, education, or professional services environment.
• Familiarity with email marketing tools, CRM systems, and basic graphic design or content creation tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Ikeja, manage multiple campaigns simultaneously, and meet targets within defined timelines.

How to Apply Interested and qualified candidates should send their Resume to: hr@deslogconsult.com using the Job Title as the subject of the mail.