Diagnostic Centre Marketer

Lagos Executive Cardiovascular Centre is seeking a Diagnostic Centre Marketer to drive growth and market expansion of its diagnostic services including laboratory, imaging, cardiac, and specialized diagnostics.

Responsibilities

• Develop and execute marketing and business development strategies to increase service utilization
• Build and maintain relationships with hospitals, clinics, specialist practices, GPs, HMOs, corporate organizations, and NGOs
• Conduct regular client visits to generate referrals and business opportunities
• Promote diagnostic services including laboratory, radiology, cardiac diagnostics, wellness packages, and preventive health screenings
• Prepare proposals, quotations, and service agreements for corporate clients and partners
• Identify new markets and business opportunities to expand the customer base
• Coordinate health awareness campaigns, medical outreaches, and promotional events
• Organize presentations and service demonstrations for prospective clients
• Monitor competitors' activities, market trends, and customer needs
• Ensure prompt follow-up on leads and maintain strong client relationships
• Maintain an accurate database of prospects, referrals, and existing clients
• Prepare weekly, monthly, and quarterly business development reports
• Collaborate with clinical and operations teams to ensure excellent customer experience
• Achieve assigned sales, revenue, and client acquisition targets

Requirements

Education:

• Bachelor's degree or HND in Marketing, Business Administration, Healthcare Management, Public Health, or related field
• Professional certification in Marketing, Sales, or Business Development (advantage)

Experience:

• Minimum 3–5 years in healthcare marketing, business development, medical sales, or diagnostics marketing
• Experience marketing laboratory, radiology, diagnostic imaging, or hospital services highly desirable
• Proven track record of achieving sales and business development targets

Skills & Competencies:

• Strong business development and sales skills
• Excellent communication, presentation, and negotiation skills
• Relationship management and networking ability
• Customer-focused with strong service orientation
• Proposal writing and contract negotiation skills
• Strategic thinking and market analysis
• Ability to work independently and meet targets
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Good organizational and time management skills
• Knowledge of healthcare services and referral systems (advantage)

How to Apply

No application instructions were provided in the posting.