Digital Marketing and Communications Officer

Domfas International Leadership Academy is seeking a Digital Marketing and Communications Officer to develop and implement digital marketing, branding, and communications strategies that promote institutional programs, enhance visibility, and drive student recruitment.

Responsibilities

• Develop and execute digital marketing strategies supporting student recruitment, enrollment growth, and brand awareness
• Manage and grow school social media platforms with engaging content calendars
• Create high-quality content for website, social media, newsletters, blogs, press releases, and promotional materials
• Manage and update the school website, ensuring current and engaging content
• Collaborate with Admissions team on student recruitment campaigns and lead generation
• Coordinate public relations activities, media relationships, and press releases
• Capture and manage photos, videos, and multimedia content for promotional purposes
• Develop newsletters and internal communications for students, parents, staff, and alumni
• Monitor and analyze marketing performance metrics, website traffic, and campaign effectiveness
• Ensure compliance with school branding policies and confidentiality requirements

Requirements

Education:

• Bachelor's Degree in Mass Communication, Marketing, Digital Marketing, Public Relations, Communication Studies, Journalism, Media and Communication, Advertising, English, Business Administration, or related field from a recognized institution, OR
• Higher National Diploma (HND) in Mass Communication, Marketing, Public Relations, or related discipline with relevant experience, OR
• Master's Degree in Marketing or Communication (preferred)

Skills:

• Digital marketing strategy and campaign development
• Social media management and content creation
• Website and content management
• Photography and videography/multimedia production
• Data analytics and reporting
• Public relations and media engagement
• Written and verbal communication
• Brand management and messaging

How to Apply

No application instructions provided in the posting.