Business Development Representative

Drive commercial growth for Instanta, an international coffee manufacturer, as their first employee in Nigeria. This mid-level sales role combines sales management, business development, and brand positioning across the Nigerian FMCG market.

Responsibilities

Sales Management:

• Develop private label and brand products in the Nigerian market
• Work closely with the distributor's sales team to ensure product availability and sales growth
• Monitor stock levels, product distribution, and retail coverage
• Support key accounts and retail partners to maximise sell-through

Business Development:

• Identify new business opportunities
• Expand market presence across modern trade, general trade and online platforms
• Build and maintain strong relationships with retailers, distributors and partners
• Support negotiation and onboarding of new sales channels

Marketing & Brand Development:

• Support brand development and positioning of Instanta coffee brands in West Africa
• Coordinate with the distributor and Instanta team to implement marketing campaigns and promotions
• Monitor market trends, competitor activities and pricing
• Support product launches, in-store promotions, and brand visibility initiatives

Reporting & Work Arrangement:

• Report to the Launch Director
• Provide regular reports on sales performance, market insights, and brand activities
• Work initially remotely from home

Requirements

• Bachelor's degree in business, marketing, or a related field
• Minimum 2–3 years' experience in sales, business development, or the FMCG industry
• Strong communication and relationship management skills
• Ability to work independently and coordinate with distributors
• Good understanding of the Nigerian retail and FMCG markets
• Full proficiency in English

Preferred Qualifications

• Experience in coffee, beverages, or FMCG brands
• Experience working with distributors and retail channels

What We Offer

• Opportunity to work with an international and multicultural coffee manufacturer
• Become the first employee in the country
• Exposure to brand development and market expansion projects
• Entrepreneurial working environment

How to Apply

Log in and apply on the Joberman platform using Google, LinkedIn, or email credentials.