Marketing and Sales Manager

The Marketing & Sales Manager is responsible for developing, implementing, and managing the hotel's sales, marketing, business development, branding, and revenue generation strategies to maximize occupancy, increase revenue, strengthen market positioning, and enhance the hotel's brand reputation.

Responsibilities

• Develop and implement comprehensive sales strategies to achieve the hotel's revenue, occupancy, and profitability targets.
• Identify new business opportunities across corporate, government, diplomatic, leisure, travel, airline, NGO, educational, entertainment, and hospitality sectors.
• Develop annual, quarterly, and monthly sales plans aligned with the hotel's strategic objectives.
• Expand the hotel's market share through proactive business development initiatives.
• Conduct market research to identify emerging business opportunities.
• Build a strong pipeline of prospective clients and strategic partners.
• Prepare sales forecasts and business development reports.
• Monitor competitors' pricing, promotions, and market positioning.
• Develop and maintain strong relationships with corporate organizations, government agencies, embassies, NGOs, multinational companies, travel management companies, and key institutional clients.
• Negotiate corporate rate agreements and service contracts.
• Conduct regular client visits and business presentations.
• Maintain a portfolio of key corporate accounts.
• Ensure timely renewal of corporate agreements.
• Monitor client satisfaction and identify opportunities for account growth.
• Drive revenue across all hotel business units including guest rooms, restaurants, bars, conference facilities, weddings, spa, gym, and more.
• Develop promotional packages to increase occupancy and ancillary revenue.
• Collaborate with department heads to introduce revenue-enhancing initiatives.
• Develop and execute integrated marketing strategies that strengthen brand visibility and market positioning.
• Ensure consistent application of the hotel's brand identity across all marketing materials.
• Develop annual marketing calendars and promotional campaigns.
• Plan seasonal promotions, festive campaigns, and product launches.
• Coordinate brand partnerships and sponsorship opportunities.
• Protect and enhance the hotel's reputation through effective brand management.
• Develop and manage digital marketing campaigns across multiple platforms.
• Oversee the hotel's website content, SEO, and online booking promotions.
• Manage social media marketing strategies across relevant platforms.
• Monitor online reviews and reputation management.
• Coordinate email marketing campaigns.
• Analyze digital marketing performance using analytics tools.
• Optimize digital advertising campaigns to maximize return on investment.
• Coordinate advertising campaigns across print, radio, television, outdoor, and digital media.
• Build relationships with media organizations and influencers.
• Prepare press releases, promotional materials, and corporate communications.
• Coordinate media coverage of hotel events and activities.
• Manage public relations initiatives that enhance the hotel's reputation.
• Support crisis communication efforts when required.
• Promote conferences, banquets, weddings, exhibitions, and special events.
• Develop strategic partnerships with event planners, travel agencies, tour operators, airlines, corporate organizations, and tourism stakeholders.
• Coordinate promotional events, exhibitions, trade fairs, and networking activities.
• Represent the hotel at industry events and business forums.
• Develop loyalty programmes and guest retention initiatives.
• Recruit, supervise, mentor, and develop Sales & Marketing team members.
• Set departmental goals, sales targets, and performance expectations.
• Conduct regular sales meetings and coaching sessions.
• Monitor individual and team performance against KPIs.
• Identify training and development needs.
• Promote a high-performance, customer-focused sales culture.
• Conduct performance appraisals and succession planning.
• Work closely with the Front Office Manager and Reservations Team to optimize occupancy and ADR.
• Monitor booking trends, occupancy forecasts, and market demand.
• Recommend pricing strategies in collaboration with management.
• Support revenue management initiatives to maximize RevPAR.
• Analyze market demand and competitor pricing.
• Prepare annual Sales & Marketing budgets.
• Monitor departmental expenditure against approved budgets.
• Control marketing expenses while maximizing ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 3 years of experience in hotel marketing and sales.
• Proven track record in driving revenue and growing market share.
• Strong leadership and team management skills.
• Excellent communication and negotiation skills.
• Proficient in digital marketing tools and platforms.
• Knowledge of revenue management systems and practices.
• Strong analytical and problem-solving abilities.
• Ability to work under pressure and meet deadlines.

How to Apply Interested and qualified candidates should forward their CVs to: recruitment@domeoresources.org