Growth Product Manager

Growth Product Manager

Calm is the leading mental health brand on a mission to make the world happier and healthier. As a Growth Product Manager, you will help more people discover, adopt, and build daily habits with Calm. You'll own the growth product strategy and roadmap, accountable for driving subscriber growth, activation, revenue per user, and retention.

Responsibilities

• Own growth strategy and roadmap: Develop and own Calm's growth product strategy and roadmap, translating company revenue, subscriber, and DAU goals into a prioritized set of bets across activation, conversion, and retention.
• Run a high-velocity experiment program: Form sharp hypotheses, design and ship A/B tests with engineering and data science, and read results honestly — including the ones that don't win.
• Remove friction from key journeys: Use quantitative and qualitative data to find where users drop off in onboarding, habit-building, and account flows, then test simpler paths through them.
• Ship habit mechanics: Build the features that help users plan, track, and celebrate progress, so a first session becomes a daily practice.
• Write PRDs that make decisions easy: Spell out the job to be done, the opportunity, success metrics, and the plan to ship and iterate — then bring engineers, designers, marketers, and leadership along as the plan changes.

Requirements

• 4+ years in consumer product, with a track record of owning a growth metric (subscriber growth, conversion, retention) and setting the strategy to move it, across consumer mobile (iOS and Android) and web.
• Fluent in the economics of consumer subscription (trial and paywall conversion, LTV, churn) and how product decisions show up in them.
• Experienced in fast experiment design and analysis (A/B tests, holdouts, sequential testing), with the statistical judgment to know when a result is real and when it's noise.
• Adept at sourcing quantitative and qualitative data to prioritize a roadmap and make feature calls, and decisive when the data won't settle it.
• Student of habit formation: Know what drives repeat daily usage and how to build the mechanics (streaks, reminders, progress, celebration) that turn a new user into a daily one.
• AI-native and tooling-fluent: Highly proficient in leveraging AI tools to drive team velocity and build lasting workflows, with the judgment to know when the output is good enough and when it isn't.
• Technically agile: Comfortable discussing complexity and tradeoffs with engineers, and able to prototype your own ideas rather than wait in a queue.
• Exceptional at documentation and organization: Keep the experiment log, results archive, and roadmap docs in a state where anyone can find what was tested, what it showed, and what's live.
• Low-ego, persuasive partner: Present your thinking clearly in writing and in the room, to stakeholders and senior leadership alike, hold positions with conviction and update them on evidence, and make Product Design, User Acquisition, Research, and Engineering better for working with you.

Salary $147,800 - $226,700 annually, depending on location and qualifications.

How to Apply Learn more at calm.com.